Both Blu-Ray and HD DVD came out last year, with Sony making Blu-Ray, and Toshiba making HD DVD. Blu-Ray disks have been outselling HD DVD's by about two to one, mainly because of Sony's aggressive marketing and licensing with most major U.S. movie studios. Perhaps they learned their lesson from the Beta and VHS wars in the 1980's. The format war even extends to game consoles, with Sony's PS3, naturally, going with the Blu-Ray format, and Microsoft's XBox 360 siding with Toshiba. Apparently, playing HD DVD's on the XBox 360 has not yet made a dent into Sony's Blu-Ray sales, considering how badly PS3's are selling. But HD DVD took the next step this week, signing Paramount and Dreamworks Animation to exclusive format rights. Will Sony learn from its past mistakes, and court the porn industry, like VHS did? Or do both Sony and Toshiba see the writing on the wall, and are not even bothering?
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