The Motion Picture Association of America, back in 2005, commissioned a study done by research firm LEK, which attributed 44 percent of its lost revenue from illegal downloads of movie files to college students. Now they've found out that the number is at most 15 percent and attribute the mistake to "human error." What I found a little disturbing about the MPAA's statement about the research audit was their focus on understanding what went wrong:
"We take this error very seriously and have taken strong and immediate action to both investigate the root cause of this problem as well as substantiate the accuracy of the latest report," the group [MPAA] said in a statement. [emph. added]
Well, if they're looking for the "root cause," then it's obviously poverty and lack of education, at least that's what the major media outlets keep telling me are the "root causes" of "human error" the world over. Let's send an aid package and a UN sponsored NGO over to LEK right away to teach them how to do math properly. We'll just have to make sure the peacekeepers don't start a child prostitution ring and introduce white slavery while they're there...
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