Tuesday, March 05, 2013

Apple has always been about creating markets, not responding to demand

Analysts are champing at the bit trying to get Apple to make cheaper phones or go into low profit margin markets like consumer electronics. But this is the what happened to Apple in the late 1990's, and marketing guru Steve Jobs had to come back and show them how to sell good-looking well-made computing devices.

So, now what? Steve Jobs is dead, Apple TV is a little hockey puck that runs iTunes, and the iPhone is never going to be more than a 5 inch screen. Apple needs to create a market from the stuff that's already out there, and I think they need to stomp hard on Google's version of augmented reality.

Google is already using Google Now on its Android operating systems, and is soon introducing Google Glass for upwards of 1200 bucks. This is obviously in Apple's price range. So, what happened to Siri? How about using those cameras on the iDevices for something other than Instagram? This is what should be next for Apple.

Well, they could also start making beautiful ergonomic input devices instead of their crappy keyboards and mouses. I'm sure people would buy those...

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