In an interesting experiment about restaurant food choices, people routinely undercounted the calorie content of food at so-called "healthy" restaurants when compared to fast food restaurants.
In the second experiment, they asked people to estimate the calorie content of four different sandwiches: a six-inch ham and cheese sandwich (330 calories) and a 12-inch turkey sandwich (600 calories) from Subway; and a McDonalds cheeseburger (330 calories) and a Big Mac (600 calories). Study participants consistently rated the Subway sandwich as having fewer calories than the McDonalds sandwich with the same calorie content.
This is perhaps another reason so many restaurants rebelled against the NYC calorie publishing rule: all those health food places would be caught in their marketing scams. "Whaddya mean this meatball sandwich has over 700 calories?" I also liked how the researchers called this marketing a "ficticious calorie credit." Looks like the "carbon credit = scam" meme has already caught on.
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