Stale Comics?

Or stale gum?

New inserts will feature brainteasers, like a challenge to list 10 comic book heroes named after animals, or activities, like instructions on folding the insert into an airplane. They also include codes that, when entered at BazookaJoe.com, will unlock content like videos and video games.

Bazooka Joe and his sidekick, Mort, who wears his turtleneck up over his mouth, will appear only occasionally as illustrations in the new inserts, but without the antics and corny jokes of the three-panel strips.

I wonder if the 50% drop off in sales over the last five years has less to do with the stale comics and more to do with the company not spending a dime in advertising over those same five years.