Got Bilk?

The people in Hokkaido either have very strange tastes, or desperate ones. The milk industry has been declining, so instead of continuing the practice of destroying overstock, one company decided to ferment the milk, and make beer out of it. As a bachelor, I'm not unfamiliar with the smell of sour milk, so I'm a little skeptical of the article's claim: "apart from a slight milky scent looks and tastes like ordinary beer." Yeah? What kind of beer? Lager? Ale? Pilsner? Porter? Details, man, details! Knowing that Hokkaido also specializes in potato beer does not instill me with a lot of confidence...