Dogbert explains environmentalism's behavior modification protocols to businesses which want to capitalize on people's misconceptions. He seems to have everything covered, right down to the neo-religious guilt.
Update: Case in point, Google announces carbon-neutral plan by purchasing carbon offsets. Remember when money used to go to the Red Cross to present a more sympathetic face to the public? At least they actually do something worthwhile with your donations (and blood!) than oily carbon offset companies.
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